WHO? WHAT? WEAR? WHITE. Art direction, photography, copy, and graphic design for a fictional clothing line White.
The concept of this project was to take a brand that sells white t shirts and give it a brand identity. I wanted my layout to feel clean and minimal so the focus was on the photography. The copy was meant to express the idea of how a white t shirt is a basic, a staple, and always a reliable choice. Therefore it becomes apart of the most basic questions you can ask: Who? What? Wear? White. Special thanks to my beautiful models: Vasili Gavre and Kimberly Hogan.